Evolve Communications releases Startup’s Guide to Public Relations

Getting a public relations strategy in order to promote a new business might not be the first priority of many startups — or a priority, period, if you’re Mark Cuban — but Evolve Communications wants to change that.
The Pikesville-based PR agency headed by Daniel Waldman, which handles media relations for startups and small businesses, just released its “Startup’s Guide to Public Relations,” an 11-page whitepaper outlining why startups should think about a PR strategy and what they can do if they don’t have the money yet to spend on a professional agency.

The guide lists several ways a new company can make use of PR:

• When launching a product
• To establish or grow a user base
• To attract investment
• To enter a new market, or earn attention for a new technology
• To position the company for purchase
• To announce a merger or acquisition

According to the Startup’s Guide, the chief reason a startup should use PR is when “it needs to prove itself—to users, to investors and to the marketplace.”
Download the Startup’s Guide to Public Relations.